Niche Marketing In The Hospitality Industry
نویسندگان
چکیده
منابع مشابه
Finding the Hospitality Industry
Some academics from the UK have published a conception of hospitality, which they argue is the basis for the understanding of the hospitality industry and for teaching and research in hospitality management (Brotherton, 1999; Lashley, 2000; Lashley and Morrison (eds.), 2000). This paper is in two parts. First, I will review the fundamental ideas proposed in these publications to illustrate that...
متن کاملE-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector
In today’s world, as online consumers become more price sensitive, less brand loyal and more sophisticated, e-Customer Relationship Management (CRM) and e-marketing becomes a strategic necessity for attracting and increasing consumer’s patronage. This manuscript traces the evolution of e-marketing and demonstrates the relationship between the Web Presence Index (WPI) of the hospitality sector a...
متن کاملInternet Diffusion in the Hospitality Industry
Tourism is the most important industry in the world in terms of the numbers of employees and its effect on the social and economical development of a region or country. Holjevac (2003) believes that, by the year 2050, tourism will by far be the largest industry worldwide, with 2 billion tourists and US$24 billion in domestic and international receipts. Moreover, the major tourist destinations w...
متن کاملFinding the Hospitality Industry? Or Finding Hospitality Schools of Thought?
The aim of this article is to provide an overview of hospitality research and how it has developed over the last thirty years. To do this, the state of hospitality research is briefly reviewed and Veal’s (2002) analysis of leisure studies is presented. Hospitality is then compared with leisure studies in order to identify similarities and differences. This comparison then leads to the identific...
متن کاملSocial media marketing in tourism and hospitality
Now, we come to offer you the right catalogues of book to open. social media marketing in tourism and hospitality is one of the literary work in this world in suitable to be reading material. That's not only this book gives reference, but also it will show you the amazing benefits of reading a book. Developing your countless minds is needed; moreover you are kind of people with great curiosity....
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Atna - Journal of Tourism Studies
سال: 2006
ISSN: 0975-3281,0975-3281
DOI: 10.12727/ajts.1.11